Thanks to the development of social media, anyone can nowadays express their point of view beyond the private sphere and quickly reach a huge audience. Every citizen, consumer or activist can henceforth share their opinion, publicise their discontent or spearhead a protest movement.
This radical transformation of ongoing debate means businesses and public authorities have to rethink their interaction with stakeholders, putting together appropriate strategies and mechanisms for listening, conversation and persuasion.
We accompany you to anticipate sensitive issues linked to your activity, constantly monitor and analyse such matters and lead suitable and lasting dialogue with your key publics.
As media crises become more diverse, frequent and intense, the level of management teams’ awareness and preparation can prove inadequate or even insufficient. Crisis communication and management requires organisation, the ability to synthesise, analysis and proven experience in order to make the best decisions in exceptional situations.
Available 24/7, we place at your disposal the know-how required to grasp each stage of managing a delicate situation. This is due to appropriate and innovative procedures and the support of independent experts covering all crisis-related occupations.
Amid a complex system of heterogeneous institutional players (public authorities, local and territorial entities, local and regional elected representatives), businesses succeed by mastering the respective interactions and mobilising those stakeholders around their specific concerns.
We accompany you in this dialogue by helping draw up dedicated communication strategies.
Institutional monitoring, mapping of stakeholders, preparation and direct contact with key players comprise our core experience in public affairs matters.
During periods of reorganisation, new challenges are imposed: to sustain a sound relationship and constructive dialogue with staff representatives; to mobilise managers to align with the effort, supporting and conveying the vision and strategy; to accompany employees who have to leave the enterprise; to motivate those remaining.
Beyond classic internal communication, we propose personalised and lasting accompaniment, enabling those delicate missions to be successfully conducted.