E-reputation

Brands denigrated by influential bloggers, vilified on their Facebook profile, distorted YouTube publicity, spiteful criticism retweeted thousands of times… Companies’ reputations are nowadays very closely tied to their ability to understand and anticipate shifts of opinion on the web. Especially in crisis situations, it is vitally important to convey to your key contacts a pertinent message in an appropriate format.

From simply monitoring sensitive issues to developing online influence programmes, we offer you an integrated approach, favouring openness and dialogue with your communication targets.